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The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.

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About The IPA

The Institute of Practicioners in Advertising (IPA) is the professional body for advertising, media and marketing communications agencies in the United Kingdom. The two-fold role of the IPA is: to provide essential core support services to its 300 agency members who are key players in the UK's £16.7bn advertising, media and marketing communications industry; as well as to act as the industry spokesman.

AdSchool
AdAcademy
Progression

What to expect

The IPA has run summer programmes for students since 2007, and this year is relaunching its schemes: AdSchool for penultimate year students and AdAcademy for final year students and graduates.

AdSchool students will spend six weeks in three of the top agencies in the UK, rotating fortnightly. This will give them a chance to experience the different clients, campaigns and cultures across the industry, not to mention an enviable list of contacts. Students will also attend regular evening sessions with industry luminaries - an invaluable chance to listen, learn and ask those burning questions. A prize sum will be awarded upon successful completion of the programme.

AdAcademy students will spend an eight week paid placement in a leading London agency, getting their teeth into real campaigns and live briefs. They will also attend evening sessions with some of the best in the business, in addition to completing group and individual projects which will result in a great body of work for the future.

Places will be available in account handling, planning, creative and digital roles - as well as everything in between. For more information on the different positions available within the industry, check the Job Profile pages on the IPA's careers blog, The AdMission.

  • AdSchool students will take part in work experience in three allocated agencies, spending two weeks in each, learning all aspects of briefs, projects and pitches.
  • Applications are open from 3rd February - 28th March 2015.
  • The programme will run from 7th July - 15th August 2015.
  • Students will be provided with an agency mentor in each agency who will guide them through each two-week placement.
  • Students will attend evening seminars, providing them with the opportunity to network with agency heads and other participating students.
  • There will also be at least one AdAcademy student in each participating agency.
  • Participating agencies will repay any travel expenses reasonably and properly incurred by students during the work placement in travelling o and from the agency within travel zones 1-2 and travelling on agency business.
  • AdSchool students will receive a prize of £600 on successful completion of the programme.
  • The AdSchool is only open to students in their penultimate year of university study.

Please note: you are responsible for finding your own accommodation.

Training

AdAcademy

  • AdAcademy students spend eight weeks in one London-based agency as part of the internship programme.
  • AdAcademy students will be paid National Minimum Wage.
  • Applications are open from 3rd February - 28th March.
  • The programme will run from 7th July - 29th August 2014.
  • Students will be paired up with a mentor in their allocated agency.
  • Students will attend weekly evening seminars, providing them with the opportunity to network with agency heads and other participating students.
  • There will also be at least one AdSchool student in each participating agency.
  • The AdAcademy is only open to students in their final year of university study or those who have already graduated.

Please note: you are responsible for finding your own accommodation.

What does the future hold?

The IPA Ad School is our industry's chance to prove its worth to bright, motivated young people. And for those young people to see if it's an industry that can offer a compelling career choice.
Chris Whitson, Planning Partner VCCPme and founder of the Ad School